EMBA-Global Americas & Europe

Going back to school has always been a long-cherished goal. Despite my experience as the Founder & CEO of POPxo-Plixxo, or maybe because of it, the idea of reinforcing what I have learnt on my start-up journey through trial and error as a first-time entrepreneur is exciting.

The pandemic made 2020 memorable in so many ways for all of us. For me, personally, it was a watershed year. I began the new year all set to close the Series C funding for POPxo-Plixxo only to have the investor pull out at the last moment.


I complete 5 years as a founder in March 2019. The POPxo journey has been the craziest rollercoaster of a ride. It also feels like a true privilege. Here are a few things that I learnt along the way, if I knew them in the beginning then I could have saved myself a great deal of agonizing.

  1. It is going to be hard. Accept it. Welcome it. It never gets easier – the challenges simply change.
  2. It is the best ride of your life. You will learn so much about yourself. No matter what it all results in, you will…


On risk-taking:

“You need to take big bets. Some will pay off some won’t. It’s ok. The ones that work will make up for the rest.” … “You are doing too much”

On goal setting:

“Growth above all else” … “How much revenue are you generating?”

On cash management:

“Manage your burn. Profitability is the new mantra.” …. “Hire better. You need senior people who can deliver on big mandates.”

On priority setting:

“You need to work on your revenue pipeline.” … “Let’s talk about hacking explosive growth. Something that’s a game changer.”

“Conserve cash.” … “Run experiments all the time”

On fundraising:

“Raise when you don’t need the money. … “Fundraising is…

Priyanka Gill

Founder & CEO, POPxo-Plixxo | Co-founder & President MyGlamm | EMBA Candidate at Columbia and London Business School

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